Electrolux Newsroom US

Frigidaire Gallery® Launches Industry’s First Top Freezer Refrigeration Innovation in Decades



First refrigerator with customizable door on the market  

LAS VEGAS, NV, Jan. 20, 2015 – Today, at the Kitchen and Bath Industry Show (KBIS), Frigidaire Gallery® introduced a cutting edge innovation in top freezer refrigeration.  Often considered a traditional design, the new top freezer refrigerator addresses a long-standing consumer need to provide better organization in this product: the refrigerator’s full door is customizable with bins and shelving that can move, slide or be added.

Top freezer refrigerators, which represent 50 percent of the refrigeration market, have seen little innovation in decades.  Given this, Frigidaire Gallery conducted extensive consumer research in this category.  The findings led the brand to create a full Custom-Flex™ Door, redefine the layout of the interior, create a new Store-More™ Drawer for accessible storage space, and improve the interior lighting.

“Our research found that although consumers like the traditional design of a top freezer refrigerator, they want the organizational capability of a multi-door refrigerator,” said John Weinstock, Senior Vice President of Marketing for the Frigidaire Gallery brand.  “This new design is what we do best – use consumer insight to solve an unmet need and in this case, it is for 50 percent of the refrigeration market.”

Key product features of the Frigidaire Gallery® Top Freezer Refrigerator include:

  • Custom-Flex™ Door: offers more than 100 ways to organize. Additional door bins and accessories are available at Frigidaire.com.
  • Store-More™ Drawer: easily accessible drawer for storing grab-and-go items like juice boxes, yogurt and cheese.
  • SpillSafe™Slide-Under Flip-Up Shelf: the versatile shelf can be used as a full shelf, as a half shelf, or flipped up completely for virtually any storage need.
  • Smudge-Proof™ Stainless Steel: resists fingerprints and cleans easily.
  • LED Lighting: no more digging through the refrigerator or freezer – find food faster with bright LED lighting.
  • Kitchen Fit:  same width, more capacity (21 cu. ft. refrigerator, compared to an 18 cu. ft. refrigerator).

About Frigidaire®

Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. To learn more about Frigidaire® and its full range of innovative home appliances, please visit www.frigidaire.com.


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