Electrolux Newsroom US

Category: Marketing

The new Frigidaire Gallery® Smudge-Proof™ Black Stainless steel collection provides time-saving benefits and sophisticated style for any kitchen

Frigidaire’s virtual kitchen tours gives consumers a chance to experience the collection’s versatility in a variety of design settings CHARLOTTE, NC, July 20, 2017 – No matter your style, everyone looks good in black and now every kitchen can too. Today, Electrolux announced the launch of their new Frigidaire Gallery Black Stainless Steel collection, which […]

Electrolux North America Conducts Marketing, Agency Review

Electrolux North America today announced that it will fully review its marketing and advertising partnerships to better align with changing consumer behaviors and position the company at the forefront of marketing innovation.

Electrolux Inspires Party Throwers Everywhere to Roll Out the (Wrinkle-Free) Red Carpet in Time for Awards Season

CHARLOTTE, NC, February 20, 2013 – Planning an at-home star-studded soiree to screen and celebrate Hollywood’s biggest night?  As most seasoned party throwers can attest, every great gathering starts with a laundry list of to-do’s.  Luckily, entertainment and lifestyle expert Raina Seitel now reveals her secrets to perfect parties.  The Electrolux Front Load Washer – […]

Frigidaire Returns to Television Advertising for First Time in Decades

Campaign Celebrates the American Icon’s More Than 90 Years of Innovation CHARLOTTE, NC, September 20, 2012 —  Frigidaire, an iconic American household appliance brand, today announced its first television advertising campaign in decades. The campaign will highlight the brand’s legendary innovations, which began more than 90 years ago and continue today. In addition to the […]

Electrolux Celebrates Two Years in Charlotte

Nearly 65 percent job growth since 2010; hiring ahead of schedule

Electrolux Partners with the American Red Cross

Electrolux Partners with the American Red Cross for Red Tie Affair Santa Monica, CA, April 20, 2012–For the third year in-a-row, Electrolux is a presenting sponsor for Red Tie Affair benefitting the Santa Monica chapter of the American Red Cross. “We are thrilled to once again partner with the Red Cross for this event,” said […]

Electrolux US Named Energy Star Partner of the Year for Promotion Activities

Electrolux Major Appliancese North America receives EPA’s 2010 Energy Star award for excellence in Energy Star promotion.